Four Ways a New Website Can Change Brand Perception and Increase Revenue
An engaging website is necessary for almost any business. Yet even today, many companies still haven't upgraded theirs.
Sites that aren't easy to use and don't feel inviting can harm a brand's reputation and negatively impact revenue.
Many in-depth posts about this already exist in our blog, so here you'll find a general reminder of how a new or upgraded website can give your business a boost:
Improved User Experience
A website that's easy to use, looks good and provides a seamless experience leads to increased engagement and higher conversion rates.
Navigation
A clear and intuitive navigation structure makes it effortless for people to find what they're looking for on your website. Employ a simple and consistent menu structure, and visitors will stay on your site longer and become customers.
Design and Layout
An engaging design and layout provide for enjoyable interaction. Employ a clean and modern design with high-quality images and videos. Incorporate white space to make the site look less cluttered.
Speed
A fast-loading website reduces the wait time for pages to load. Optimize images by minimizing heavy scripts and plugins. A faster site can increase engagement and lower bounce rates.
Mobile Responsiveness
A responsive site delivers a seamless experience on any device. The layout adjusts to the screen size with larger buttons and font sizes for easy reading. Optimized images and videos load quickly on mobile devices.
Accessibility
A website that's accessible to all users improves the user experience for everyone. Add alternative text for images, proper heading structures, and keyboard shortcuts for navigation.
Increased Visibility
If you optimize your website for search, you'll increase its visibility and get more traffic. Not only with search engine results pages but on social media too. It will also impact paid media campaigns.
Search Engine Optimization
SEO can be complex, but a website should at least have the basics. Incorporate relevant keywords into your content and meta tags, optimize images and videos, and create a sitemap.
Social Media Integration
Integrate your site with social media platforms that make sense for your business so that it's easy for people to share your content. You might add social media sharing buttons to your site, create a blog, and have social business profiles.
Content Marketing
Content marketing can drive more traffic. Create engaging blog posts, infographics, videos, and other types of content that attract backlinks and social shares. Developing valuable information brings more potential clients and customers to your site.
PPC Advertising
Consider pay-per-click (PPC) ad campaigns like Google Ads, Facebook ads, TikTok, and Instagram, among other types of PPC campaigns, to promote your site.
Local SEO
If you want to go after a regional market or your business is local, employ local SEO tactics so that your company comes up in local searches. Do this by integrating location-based keywords, creating a Google Business Profile page, and listing your business on local directories.
Enhanced Brand Identity
Make it easier for people to understand your brand and remember it in the future.
Branding Elements
Make sure your branding elements, like your logo, color scheme, and type, match your brand's identity. These elements create consistency across all your branding materials. It makes it easy for customers or clients to recognize and remember your brand.
Quality Images and Videos
Incorporate high-quality images and videos to showcase your products or services. Avoid stock images, at least the cheaper ones that are common all over the internet.
Storytelling
Good storytelling helps you communicate your mission, values, and unique selling points to customers.
Testimonials and Reviews
Add customer testimonials and reviews that showcase the positive experiences people have had with your brand.
Consistency
Maintain consistency of design, messaging, style, and an overall experience that ensures a positive perception of your brand across all website pages.
Better Analytics
Most websites come with built-in analytics that track visitor behavior, show how people interact with your site, and help you make informed decisions about how to improve. There are additional tools one can use too.
Google Analytics
Google Analytics is the free web analytics service offered by Google. This service provides detailed information about site traffic, including the number of visitors, where they are coming from, and what pages they view.
Heatmaps
Heatmaps provide visual representations of where visitors click on your website. It's another way to help you understand the parts of your site that are most popular, so you can make decisions about how to optimize for better engagement.
A/B Testing
Try A/B testing to compare two versions of a website page or section of your site and see which one performs better.
Funnel Analytics
Funnel analytics show each step a user takes on your website before making a purchase or doing something else. Tracking where they go helps you understand how to improve their experience.
Final Thoughts
These are some simple tips to keep in mind. But any company that wants to grow and thrive online should upgrade its website regularly.
A powerful site helps establish a strong digital presence, increase brand awareness, and bring in more revenue.
FAQ’s
Q: How much does a new website typically cost? A: Costs vary depending on complexity, features, and design. Consider your budget and prioritize what matters most for your business.
Q: Do I need to hire a web developer to create a new website? A: Not necessarily. Some platforms offer DIY website-building tools, but complex projects might benefit from professional help.
Q: How long does it take to build a new website? A: Timeframes depend on the size and complexity of the website. A simple site could be done in weeks, while larger projects might take months.
Q: What if I already have a website? A: This article still applies! Consider if your existing site suffers from any of the mentioned drawbacks and needs an upgrade.
Q: How important is mobile responsiveness for a website?
A: It's very important! Most traffic comes from mobile devices, and a bad mobile experience can hurt brand perception and revenue.
Q: How can I make sure my website is accessible to everyone? A: Follow accessibility guidelines like providing alt text for images, using proper heading structures, and enabling keyboard navigation.
Q: How fast should my website load? A: Aim for a loading speed of under 3 seconds. Every second of delay can increase bounce rates and negatively impact SEO.
Q: What's the best way to do SEO for my website? A: Research relevant keywords, optimize content and meta tags, build backlinks, and submit a sitemap to search engines.
Q: How can social media help my website? A: Integrate social sharing buttons, create engaging content, and actively manage your brand profiles on social platforms.
Q: Should I invest in paid advertising for my website?
A: PPC ads can drive targeted traffic, but research your audience and platform carefully before spending money on them.
Q: How can I make my website reflect my brand identity? A: Use consistent branding elements like your logo, colors, and fonts. Create high-quality visuals and tell your brand story effectively.
Q: What are the best website analytics tools to use? A: Google Analytics is a free and powerful option. Heatmaps, A/B testing, and funnel analytics tools can provide deeper insights into user behavior.
Q: How often should I analyze my website's performance? A: Regularly monitor key metrics and make adjustments based on your findings to optimize your website's performance.
