Give Your Digital Marketing a Much-Needed AI Makeover
Guest Article by
Andy Hughes
Everyone and their mom is excited about AI – and so should you. AI can be incredibly transformative for businesses: It can automate recurring tasks, optimize business processes, and just save you a massive amount of time and money. AI is a potential game-changer when it comes to digital marketing too; not only can it make campaigns more effective, but it can also do much of the heavy lifting for you.
Below, Didisheim Consulting explains how AI could transform your digital marketing efforts in a big way:
Dynamic Offers (and Pricing)
Who doesn’t love a good deal? As Namogo can confirm, people actively search for discounts before making purchases. AI can create and distribute offers automatically to potential customers based on factors like existing demand, customer history, and availability. This approach can help you turn a profit while keeping customers hooked.
Recommendations
Personalized recommendations are one of the most powerful applications of AI in marketing; they can put a product or service in front of customers who are most likely to be interested at the exact time when they need it. You’ve likely encountered examples of recommendations yourself, whether on a shopping site or in your social media feed and know how potentially appealing they can be.
Personalized Campaigns
AI can give you critical insight into your customers by analyzing their behavior, feedback, and purchase history. It can pinpoint customer needs, expectations, and pain points and help you construct accurate personas. With this information, you can personalize campaigns to appeal to customers and maximize their effectiveness. Most Customer Relationship Management (CRM) apps, like Salesforce, have personalization features built in.
AI-Generated Copy and Content
Digital marketing campaigns typically involve the release of content across a bunch of channels – websites, blogs, social media, email, and more. AI tools like ChatGPT can help you create posts (including articles, blogs, and ad copy) quickly and for free. All you have to do is enter prompts and the AI outputs results. While it won’t be as creative as human-generated content, it can inspire you and be handy in a pinch (when you need something right now).
Chatbots
Customers often have a bunch of questions about products or services before they make a purchase. They also sometimes run into trouble while making purchases (or have complaints afterward). Chatbots are automated customer service programs that can answer basic questions and troubleshoot common problems. Unlike human personnel, they can be up 24/7, are always polite, and offer instant answers. They can help you cinch sales, essentially, and gain customer trust.
AI Marketing Automation
Marketing automation isn’t exactly new. You’ve been able to send out emails to thousands of recipients with the touch of a button for a while now, for example. What is new, though, is AI-based decision-making: AI marketing software can now come up with optimal times to launch campaigns, find the best channels, personalize the experience, interact with customers along the way, and, generally, intelligently guide the campaign toward success. Again, the best CRM apps have these features built in.
Don’t Overlook The Human Element
Keep in mind that AI can replicate, enhance, and automate, but it can’t replace human workers entirely. That means having good marketing personnel in your corner to keep an eye on things is still non-optional. As such, follow digital marketing best practices and have a good recruiting process in place to recruit solid workers. Last but not least, you can team up with Didisheim Consulting for expert digital marketing assistance and guidance.
Conclusion
Strategically using AI tools can significantly improve the results you get from your digital marketing efforts. Don’t implement AI just because; it’s a good idea to have a strategy in place and conduct an ROI analysis first. This should help you avoid common pitfalls and get your money’s worth.
